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Illumina Looks
An illuminating New Year with Illumina Color looks by Wella Professionals
An illuminating New Year with Illumina Color looks by Wella Professionals
An illuminating New Year with Illumina Color looks by Wella Professionals

This New Year don't just colour hair, illuminate it!

Discover the new Illumina Color, a luxurious hair colour that mimics the natural hair tones for 100% natural looking colour results.
New and Sustainable Packaging of Illumina Color by Wella Professionals
New and Sustainable Packaging of Illumina Color by Wella Professionals
New and Sustainable Packaging of Illumina Color by Wella Professionals

New look, same loved formula

85% Recycled cardboard 95% PCR cap 100% Recycled ALU tube
49 Shades inc. 4 new shades

New Shades

A compact shade Palette to lighten, darken & enhance natural hair colour giving it a multi dimensional natural looking result. Introducing warm shimmers: 2 blonde and 2 brunette shades!
Illumina Color's new shade 9/37 by Wella Professionals
Illumina Color's new shade 9/37 by Wella Professionals
Illumina Color's new shade 9/37 by Wella Professionals
Blonde Glow Very light blonde gold brown
Illumina Color's new shade 7/75 by Wella Professionals
Illumina Color's new shade 7/75 by Wella Professionals
Illumina Color's new shade 7/75 by Wella Professionals
Brunette Shimmer Medium blonde brown Mahogany
Illumina Color's new shade 8/36 by Wella Professionals
Illumina Color's new shade 8/36 by Wella Professionals
Illumina Color's new shade 8/36 by Wella Professionals
Luminescent Clay Light blonde gold violet
Illumina Color's new shade 7/42 by Wella Professionals
Illumina Color's new shade 7/42 by Wella Professionals
Illumina Color's new shade 7/42 by Wella Professionals
Copper Blush Medium blonde red matte

New Looks

3 Iconic "sets" of Illumina looks: Illumina Nude, Illumina Glow and Illumina Blush, by Romeu Felipe and Cenk Yesil.
Model with her amazing look Illumina nude by Illumina Color
Model with her amazing look Illumina nude by Illumina Color
Model with her amazing look Illumina nude by Illumina Color
Harmoniously complements natural colour.
Illumina glow look by Illumina Color
Illumina glow look by Illumina Color
Illumina glow look by Illumina Color
Reflections of light to brighten natural features.
Amazing Illumina blush look by Illumina Color
Amazing Illumina blush look by Illumina Color
Amazing Illumina blush look by Illumina Color
A hint of colour to subtly enhance natural beauty.
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New Services

2 Hero Illumina Techniques created by Global Ambassador Romeu Felipe.
Ultimate Illuminage with Illumina Color & Blondorplex for multi tonal color placement with a  new subtle take on face framC
Ultimate Illuminage with Illumina Color & Blondorplex for multi tonal color placement with a  new subtle take on face framC
Ultimate Illuminage with Illumina Color & Blondorplex for multi tonal color placement with a  new subtle take on face framC

ULTIMATE ILLUMINAGE

With BlondorPlex and Illumina Color
Increase frequency with the addition of face frame Highlighting papers vs foils for speed Service time from 90 min

ILLUMINATURAL

With Illumina Color
Enhance highs and lows with precise placement Up to 100% grey coverage Service time from 60 min
llumiNatural for multi tonal color placement without pre lightening
llumiNatural for multi tonal color placement without pre lightening
llumiNatural for multi tonal color placement without pre lightening

New Technology

Illumina Color microtones with +20% more variety of dyes to mimic natural hair tones integrated metal purifier to help prevent hair damage caused by metals.
Check out our new year heroes!
Check out our new year heroes!
Check out our new year heroes!

Elevate your salon by recreating the Illumina Looks

Begin 2024 by elevating your salon experience with sheer natural looking colour for your clients.
BlondorPlex
BlondorPlex
BlondorPlex

BlondorPlex

Refresh with BlondorPlex, a lightener with no compromise on lift.
Illumina Color: Permanent color with 47 intermixable shades to please every client
Illumina Color: Permanent color with 47 intermixable shades to please every client
Illumina Color: Permanent color with 47 intermixable shades to please every client

Illumina Color

Permanent colour with 47 intermixable shades to please every client
Fusion: Professional care line by Wella Professionals
Fusion: Professional care line by Wella Professionals
Fusion: Professional care line by Wella Professionals

Fusion

Intense repair & smoothness for damaged hair
Color Motion: The damage expert. Strength for colored hair
Color Motion: The damage expert. Strength for colored hair
Color Motion: The damage expert. Strength for colored hair

Color Motion

For color protection and strength