This New Year don't just colour hair, illuminate it!
Discover the new Illumina Color, a luxurious hair colour that mimics the natural hair tones for 100% natural looking colour results.
New look, same loved formula
85% Recycled cardboard
95% PCR cap
100% Recycled ALU tube
49 Shades
inc. 4 new shades
New Shades
A compact shade Palette to lighten, darken & enhance natural hair colour giving it a multi dimensional natural looking result.
Introducing warm shimmers: 2 blonde and 2 brunette shades!
Blonde Glow
Very light blonde gold brown
Brunette Shimmer
Medium blonde brown Mahogany
Luminescent Clay
Light blonde gold violet
Copper Blush
Medium blonde red matte
New Looks
3 Iconic "sets" of Illumina looks: Illumina Nude, Illumina Glow and Illumina Blush, by Romeu Felipe and Cenk Yesil.
Harmoniously complements natural colour.
Reflections of light to brighten natural features.
A hint of colour to subtly enhance natural beauty.
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New Services
2 Hero Illumina Techniques created by Global Ambassador Romeu Felipe.
ULTIMATE ILLUMINAGE
With BlondorPlex and Illumina Color
Increase frequency with the addition of face frame
Highlighting papers vs foils for speed
Service time from 90 min
ILLUMINATURAL
With Illumina Color
Enhance highs and lows with precise placement
Up to 100% grey coverage
Service time from 60 min
New Technology
Illumina Color microtones with +20% more variety of dyes to mimic natural hair tones integrated metal purifier to help prevent hair damage caused by metals.
Elevate your salon by recreating the Illumina Looks
Begin 2024 by elevating your salon experience with sheer natural looking colour for your clients.
BlondorPlex
Refresh with BlondorPlex, a lightener with no compromise on lift.
Illumina Color
Permanent colour with 47 intermixable shades to please every client